Facebook Global Business API Hackathon Winner

In 2014, our internal project and contract work produced groundbreaking innovations in advertising technology:

Platform Capabilities:

• High-throughput analytics engine processing millions of ad impressions
• Cross-platform campaign management across Google, Facebook and third-party networks
• Real-time optimization algorithms for budget allocation
• Predictive modeling for campaign performance

Recognition and Industry Impact:

• Winner: Facebook Global Business API Hackathon
• Adopted as Facebook reference implementation
• Demonstrated 22% improvement in advertising ROI for pilot customers
• Scaled to manage $10M+ in annual ad spend for enterprise clients

"Our API-driven approach to advertising optimization represented a fundamental shift from manual campaign management to algorithmic optimization at scale."

This project showcased our ability to leverage API ecosystems to create tangible business value, establishing core patterns for our future enterprise integration work.