The 95/5 Split in Marketing

AI Components (95%):

• Content personalization at scale
• Campaign performance analytics
• Audience segmentation and targeting
• A/B testing execution and analysis
• Social media scheduling and monitoring

Human Elements (5%):

• Creative strategy development
• Brand voice oversight and refinement
• Emotional resonance evaluation
• Cultural sensitivity review
• Final approval of customer-facing content

Measured Impact

• 3.2x increase in campaign performance
• 68% improvement in content relevance
• 76% reduction in time spent on analytics
• Marketing teams report increased creative satisfaction and reduced burnout